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WordPress Ad Manager – AdPress – Campaign Management

Campaign Management

AdPress takes a different approach to managing Ads. A campaign in AdPress defines everything about the Ads: The type, number, rotation, and the sale terms.

Each campaign has a defined number of Ads which can be purchased on the campaign’s defined terms (AdPress supports Pageviews, Clicks, or Duration contracts).

What is a Campaign?

A campaign defines everything about the Ads which will be displayed: The type, size, columns, rotation, pricing… Each campaign can have a finite number of Ads which will be available for purchase from the client area.

You can then display this campaign using the widget that AdPress provides, the PHP code in a template or Shortcode inside a page.

Supported Ad Types

AdPress supports three Ad types: Image, Links (Text links) and Flash. You can define the image size, and also the number of columns. Depending on the number of Ads you’ll have, AdPress will arrange them.

You can preview your column settings in the right, and see how the columns/ads are displayed.

Fallback Ads

When you have a free Ads space, it’s usually a good idea to put an Ad mentioning “Space for Sale” or similar. AdPress makes this easy with CTA Ads. CTA refers to “Click to Action”.

Simply, check the Ad CTA check-box, select the image to display, the target URL and if you want to fill all the spots or simply display one CTA Ad.

Ad Rotation

AdPress supports Ad Rotation. Multiple Ads can rotate through the same location in each page load. The allocation is made randomly. To enable Ad Rotation, just select the Ad Rotation checkbox and enter the number of Ads to display.

The campaign ads number will then rotate on the number of Ads to display.

Sale Terms

AdPress supports all the possible purchase terms: Per clicks, per pageviews or per duration. The terms are not specific to the campaign but to each campaign Ad.

For example, you set the purchase terms to 30 days. Each Ad bought from that particular campaign will run for 30 days, and will expire thereafter.